Services built
around your business
From custom websites to continued support and analytics, we build highly integrated systems focusing on UX, accessibility, and business outcomes for our clients in West Michigan and beyond.
Services built
Custom web development
We specialize in fully custom websites built around your content, visitors, and goals. Every website we create is responsive, accessible, and easy to maintain. At our core we believe in creating an equitable web where user experience and access to information are placed at the forefront, which then helps drive business outcomes.
Our custom CMS, Skjalgeyma, allows you to handle the content you need to keep your website fresh, while ensuring continued performance, UX, and compliance with accessibility standards.
Building for what matters
All of our websites include a solid foundation driven by a desire to create positive user experiences and drive business goals.
Performance and responsiveness
Lightweight and responsive - the websites we build are designed for everything from mobile to desktop and for worst-case network connectivity.
Accessibility
Built with accessibility in mind, not as an afterthought. We use WCAG 2.2 AA as our target for ADA compliance, and all new websites + revisions are checked manually for conformance.
Search-friendly structure
Clean, semantic content and proper metadata help with SEO and accessibility, making it easier for search engines to understand and index your content.
Maintainable systems
We use SvelteKit as our framework of choice, allowing for creating reusable components and maintainable code so your website can grow without complexity.
Managed web services
Powering your website after launch
Websites require infrastructure to continue running, including hosting, storage, and analytics. We offer managed solutions for sites we build using the same infrastructure and tooling we use for our business.
Our Managed Web Services (MWS) base fee is $270/year and includes the following:
Managed hosting
Shared website hosting running on the same infrastructure as our own sites. We handle the server, database, storage, and backups. We monitor and maintain shared uptime and performance goals.
Frostfire core services
Sites on MWS have access to our Core Services plugin, reducing maintenance through reusable code we have developed for systems like contact forms, security, and data fetching.
Third-party services
Access to enterprise-scale services for your site via tenant systems on Cloudflare and Amazon Web Services. Includes bulk storage, image storage with CDN*, and transactional emails.
Analytics platform
We provide access to a company-hosted instance of Umami Analytics, a lightweight privacy-focused platform. Analytical data is stored on our database with strict access controls.
Content management system
Our custom headless CMS, Skjalgeyma, allows you to easily maintain your primary content, menus, images, and documents with ease. Storage for images with CDN and documents is included*.
Disclaimers
* Excessive usage of storage, image delivery capacity, or email capacity beyond “normal” website use may require additional usage-based fees to cover third-party service fees.
Additional support when you need it
Website content is rarely “evergreen” - seasonal offers, pricing, events, search trends, and business needs all change over time. Our CMS makes routine updates easy to handle, but larger changes, experimentation, SEO work, and ongoing optimization often benefit from continued developer involvement.
For clients who want us to remain actively involved, we offer optional annual website support retainers alongside MWS. This reserves developer availability for your project each month, giving you ongoing support for changes, technical questions, improvements, and other work as your needs evolve.
Retainer clients also receive access to our more advanced management and analytics tooling, providing deeper insight into site performance, search visibility, experiments, feature flags, and A/B testing. We can also assist with Google Business Profile, Google Search Console, and Google Ads, including integrated UTM campaign tracking.
Website support retainers start at $1,800/year
Includes reserved developer availability, extended tooling and support, and two development hours each month. Additional development beyond the included hours is billed at a 10% discounted rate.
Don't need reserved availability or advanced tooling?
On-demand development is available at $60/hour for sites on MWS and $70/hour for sites hosted elsewhere.
Website and logo design
Outdated branding or starting from scratch? We can work with you to shape your website's design or create a logo that reflects your business both digitally and on physical products.
Our design principle is “user-centric minimalism”, which aligns with our focus on user experience, accessibility, and performance first before extravagance. If you are looking for more expressive designs no worries - we are happy to accommodate third-party designs and translate them into a functional website.
FAQ
Pricing depends on website scope, complexity, and any third-party systems or integrations. We provide a detailed quote after consultation and before development work starts. The websites we've previously built have ranged from $500 to a few thousand dollars. If you have a budget in mind, let us know early so we can see where scope and complexity can be adjusted to meet your needs.
Like pricing, timelines vary on scope and complexity. We'll provide a rough estimate during consultation and a timeline we'll commit to with the project quote. Development lead times can vary with seasonal availability, but this is generally predictable and will be accounted for in the timeline.
We believe you should own the custom code you paid for. After final payment, you own the custom code and content created for your site, excluding third-party services or Frostfire Core Services code. If you would like a copy of your website's codebase we will provide it at any time, no questions asked.
No. While we highly recommend it and believe it to be an exceptional value for the services included, you are free to host your website elsewhere. If you intend to host elsewhere, let us know so we can factor that into project scope and setup requirements.
If you later decide to move away from MWS, additional work may be required to replace and reconfigure services that were integrated with our platform.
Potentially. We are a small team and prefer working with specific tools and languages. If your technology stack aligns with what we use, we likely can assist you. We may also be able to assist with Next.js, React, Vue, and PHP depending on the complexity of the project.
That depends on what you want, but your options generally fall into one of three paths:
- Full hand-off: we give you the code, documentation, and provide support to get the initial site online and working. Good for organizations with technical experience, or those willing to hire a developer on an ad hoc basis, that simply want our expertise for initial development.
- MWS deployment: we'll onboard you into our MWS ecosystem, which includes our CMS and analytics. Our goal is to empower you to be able to make informed decisions about your website going forward and feel comfortable with how to manage your content if that is what you want.
- Website support retainer: similar to MWS onboarding, but with additional setup for advanced monitoring, analytics, SEO tooling, and general support. Even if you've shifted most ongoing work to us, we still want you to feel comfortable with managing your website, understand your analytics, and how we make decisions based on that data.
We are happy to assist with choosing a domain, evaluating alternatives if your first choice is unavailable, and getting set up with a registrar. We highly recommend Cloudflare Registrar because domains are registered at cost. We do require that the domain be in your name, with you as the primary account controller.
For email and other tooling, exact assistance will depend on your website's needs and our expertise. MWS includes transactional email, but not marketing email, SMS, or similar services. We're happy to integrate the third-party marketing tooling of your choice, but do not advise on or recommend specific marketing platforms.
Ready to get started?
Get in touch or view some of our previous projects